Reasons a Small Business Should Use a Voice-Over Artist

If you haven’t worked with a voice-over artist before, you’re missing out! Before we talk about that, I want to ask you a question. Have you ever thought about all of the different ways your business could promote its products and services? What about ways to improve customer satisfaction and retention? If you have, then you’ll know that many solutions use visual and, in many cases, audible media.

Contacting a professional voice-over artist for support could be an excellent option to consider. “But wouldn’t that just add time, cost and ultimately stress into my creative chain?” I hear you ask. The answer is… No, not at all. If anything, working with an expert voiceover artist can save you time, money and can be a delightful experience. 

In this post I want to highlight the many benefits of utilising the skills of a voice-over artist; and – critically – show how your business can get the most from any partnership with a voice-over artist in the future.

Let’s get started.

One of the most common misconceptions about a voice-over artist is that they just “read out loud”. This couldn’t be further from the truth! A voice artist can work with you to speak directly to your target audience. A professional voice artist can even make suggestions to your copy to help deliver the message with true impact. 

If I were to list all the ways a business can benefit from a professional voiceover artist, we’d be here a while! Instead, I’ve summarised some of the critical opportunities that you should know about and potentially should be considering. Hopefully, this will help you think about the most effective solution for your own needs. If you’ve never considered working with a voiceover artist, I’m the expert and I’m here to help.

If you’ve got an innovative new product, your customers may be unclear on how to use it. This can lead to more calls to your already time-starved team or – worse – bad reviews! If it’s too complex, it may put potential buyers off  leading to fewer sales. Consider hiring a professional voice-over artist to help create an explainer video. Be it in the form of a whiteboard video, animation or even a physical demonstration of the product.

Explainer videos and other product-related content must be incredibly clear and easy to understand. A poorly produced explainer video may put customers off even more. Hiring a professional voice-over artist who specialises in creating engaging content offers huge potential for your small business. Why not give it a try? It might help your customers connect with your brand overall.

We’ve focussed on your external content, but what about internal content for your small business?

E-learning can be a terrific tool for small businesses. You can use it to teach new employees about things like the company history, ethos, safety procedures, targets and so much more. Plus, if an explainer video isn’t enough, an e-learning course can really help customers with your products and services. Surprisingly, one aspect that is often overlooked in e-learning is that friendly, guiding voice that adds the personal touch. Did you know that partnering with a voice-over artist is an excellent way to add a personal touch to your e-learning content? Not only that, but it can also increase engagement and decrease staff turnover. 

Ensuring everyone who interacts with you and your small business receives a personalised experience is a great way to boost their impression of your brand. Giving your small business a friendly voice could be an excellent way to improve employee retention and customer relationships. This may, in turn, boost your profitability and margins as well. And who doesn’t want that?!

We’ve all been stuck on hold, navigated frustrating telephone menu systems and heard the words “our offices are now closed, goodbye”.

It’s great when your small business becomes inundated with enquiries and orders or starts getting promising calls out of hours. However this also poses many new challenges. If your small business doesn’t have enough people to answer the phone, your callers will hear on-hold messages. If your offices are closed and an excited potential customer calls up, what do they hear? Perhaps there are multiple different teams that could deal with a potential call and as such that you need to set up a menu system.

Your telephone system can be a pain point in the customer journey. Therefore partnering with a voice-over artist to record engaging prompts for callers to hear is a great solution.

Traditional digital marketing approaches can go a long way; but to show off your products in all their glory video marketing is an excellent solution. However, if you want to increase the success and accessibility of your video marketing efforts, you’ll need to consider options for adding sound or music to the video.

Luckily, this is where a professional voice-over artist can help. Their support can allow your small business to develop genuinely exciting and engaging content. These captivating videos can then be used to promote your business, products and services. Whether you’re publishing these directly on your website or to social media, or sharing them through platforms such as YouTube or TikTok, they’re a fantastic way to reach out to your audience. Not only that, but they can make your content more accessible to anyone who may not be able to see the video.

Having support from a friendly and professional voice-over artist can help your small business market its services or products effectively to a local audience. This allows you to achieve greater sales potential and overall success. Another exciting avenue to consider is creating radio adverts to reach local customers. It’s easier than you think! 

As you can see, partnering with a voice-over artist can offer a whole host of benefits for your small business. I’ve outlined some of the critical things you need to know about promoting your business with the aid of voice-overs and voice acting.

If you would like to know more about partnering with a professional voice-over artist, contact me today.

I offer all off the services above; Telephone prompts, E-learning voice-overs, Corporate explainer videos and so much more. Check out some of my sample reels to see if my voice would fit your content. Also check out some of my other blog posts.

Have a great day 🙂